..:: 528. The One With CapitaLand Retail Marketing Award ::..

arh...arh...arh... (not enough to express my excitement!)

our team got 1st runner-up for the competition! the trophy looks really sleek and i have been praying so hard not to leave the place empty handed and yet we got a pleasant surprise by coming out top 3. nus consisted of yr 4 marketing students got 3rd. was watching this 'celebrity' huang shiyu - if you dunno him, he actually participated in star search, project superstar... his team ministry of xpression actually was about cosplay - people dressing up like anime characters... when they were presenting, our team resonated with the judges' comments about cosplay being a small target segment....

i guess other teams did not really link how the campaign can help increase sales which was important. raising awareness for the mall does not ensure people will spend money there. 1st place went to SMU. i must say their presentation style was quite sleek. their slides have one word or stick figures to explain.

anyway hope to upload the pic for my trophy.. =) and we got 800 dollars worth of voucher. now can spend it on capitaland mall ... what's best is actually being able to get connection to source for internship. I have just emailed the marcom executive of capitaland retail to link me up with capitaland retail china =)

i can clear my sleep debt with a smile tonight =)